Experience it all in a 1km stretch.

What’s Happening Downtown:

• Ugly Sweater Late Shopping — Thursday, December 4th

  More than 15 businesses will be open until 7pm! Wear your ugly sweater, take a photo at any downtown business, tag us, and enter to win $50 Downtown Dollars.

  See participating businesses here.

  Plus—The Valley Grouch will be out walking the streets!

• Pembroke Night Market — Christmas Edition | Join Valley Markets & Events for a festive night market right here in downtown Pembroke!
  Happening December 4, 11, and 18 with new vendors each night.
  Market hours: 4 PM – 8 PM.

• Christmas Tree Draw | For every $20 spent in Downtown Pembroke, collect a stamp on your card. Complete the card and you’ll be entered into our draw for a Christmas Tree + gifts from participating businesses. The draw will take place on December 22nd.

• Bumpy Roads Studio Holiday Market | Join them for a festive weekend of handcrafted pottery by their Studio members, once students, now makers. Saturday December 13th & Sunday December 14th; 11 am – 5 pm

• Painting at East Side Mario’s – “Frosty & Friend” | Join us for a fun painting session featuring Frosty & Friend! All ages welcome — bring your creativity and enjoy a great time at East Side Mario’s. Dec 14, 2025 |  7PM – 9PM

• Check what’s happening at Festival Hall ! Festival Hall is a 520-seat theatre located in Downtown Pembroke, find a huge variety of shows to go!